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Cosmo
Introducing the upcoming (fictional) Cosmo App, a food ordering platform designed to enhance your dining experience. With a focus on gourmet, healthy, and ethical food options, the Cosmo App caters to busy individuals who prioritize their well-being and ethical values but lack the time to prepare meals themselves. Our goal is to create a functional and user-friendly app that offers unique features and services not found in other similar apps.
Role
UX designer designing a mobile app from conception to delivery.
Project duration
May 2023
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Project goal and target audience
The Cosmo app project aims to address the needs of busy individuals who prioritise their health and ethical values but lack the time to prepare food. The goal is to create a user-friendly and intuitive mobile application that allows users to easily order and pick up fresh, healthy, ethical, and tasty food from Cosmo restaurant.
Key challenges or constraints
Creating a well-functioning Cosmo app that attracts customers to use it directly, rather than relying on delivery apps, is a key challenge. The app should offer unique features, personalized recommendations, and a user-friendly interface to enhance the ordering experience. Another challenge is effectively communicating the restaurant's brand through the app, reflecting its fine dining experience and focus on gourmet, healthy, and ethical food. By designing the app to drive sales, encourage customer loyalty, and provide a cohesive brand experience, the goal is to establish Cosmo as the preferred choice for busy individuals seeking convenient access to delicious and ethical meals.
Research study details
Through user interviews and empathy mapping, insights were gained into the target audience of working adults facing time constraints, revealing that in addition to time limitations, they also encounter various challenges, obligations, and interests that hinder their ability to acquire groceries, plan meals, and dine out.
From Paper
to Digital wireframes
User feedback and research insights guided the design phase, prioritising simplicity and clear price guidance to address the key user needs of a simpler interface and finding the best prices for rental properties.
Low fidelity prototype and User testing results
User feedback and research insights guided the design phase, prioritising simplicity and clear price guidance to address the key user needs of a simpler interface and finding the best prices for rental properties.
Accessibillity considerations
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Icons to help users navigate through the app.
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Explanatory texts next to each icon to make the app accessible to people who use screen readers.
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The app is available in two languages.
Mockups or high-fidelity prototypes of final, polished designs
After participants of the study faced problems with the customisation process, I added a button with an editing icon and the text customise your order. This feedback make the process more accessible also for people that use screen readers. I also made a button “add to shopping cart" for faster and less complex ordering process.
High fidelity prototype
View on Figma
Conclusion and next steps
The usability study and interviews with participants provided valuable feedback on the app, highlighting its simplicity, ease of use, and intuitive navigation. Users expressed satisfaction with its accessibility, even for non-tech-savvy individuals. Moving forward, I plan to refine the design by watching tutorials to bring it closer to the final product. I also aim to conduct another usability study to ensure seamless functionality before delivering the app to the engineering team. Additionally, a competitive audit will help gather inspiration for enhancing the overall user experience with visual elements and features.